Tasks:

Calculate your Customer Lifetime Value (CLTV) as a grocery customer.

How should a grocery store segment its market? Why?

Create personas for each market segment the store should have.

In 2-4 APA-formatted (Links to an external site.) pages, discuss a-c below. Ensure your ideas are well-developed and grounded by your textbooks or other appropriate sources.

Based on the tasks above, discuss:

a. the ways in which a grocery store can serve its various market segments,


b. the in which it can build loyalty,


c. the ways in which it can create a competitive advantage


Be sure to cite your textbook and any other source you use to complete this assignment. The appropriate citation for your textbook is


Kingsnorth, S. (2019). Digital Marketing Strategy. [VitalSource Bookshelf]. Retrieved from https://online.vitalsource.com/#/books/9780749484231/

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