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Assignment Instructions

Week 3 Assignment: Target Market (PO1, CO5, ILO.B.SK.3, SK.4, BIS.1, AL.1, AL.2, DL.4)

This week you discover who your target market is for your business. Use research to discover the Demographic, Geographic, Lifestyle, Pyschographic, Purchasing Patterns, Buying Sensitivity, and Market Size Trends for your business.

Compile the information into the Target Market Section of your business plan.

Please review attached assignment rubric

Minimum 2 pages

Minimum 2 scholarly sources

Business Professional Format

Do not submit an entire business plan

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