GoPro analysis


Where to start when doing a major case analysis on GoPro?

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Major Case Analysis Instructions

For this assignment, you are required to address an issue or problem faced by your company of choice and will analyze it using the techniques taught in this course.

View the rubric for this assignment  here.

Each student must submit to the assignment folder a Major Case Study Analysis no later than  Sunday 11:59 PM EST/EDT of Module 7. (This assignment folder may be linked to Turnitin.) The write-up is limited to 12-15 double-spaced pages, not including a title page and exhibits (include as appendices).


Explore news/current events to locate a business that has a complex problem which needs to be addressed. The problem may be related to any business topic (i.e. accounting, marketing, legal, etc.).

It is suggested that you select a recent problem of a public company, which will ensure that you will have access to the information necessary to complete your project.

As you select an organizational problem for your class project, it is important that you select an organization that is interesting, possibly useful to you in your career, industry, or interests. An organization or industry you are interested in should give you better access to information.


1. Skim the case to get an overview of the situation.

2. Read the case thoroughly to digest the facts.

3. Carefully Review information in exhibits.

4. Decide what the strategic issues are.

5. Begin your analysis with some number crunching.

6. Apply the concepts of strategic analysis.

7. Check out conflicting opinions

8. Support your opinions with reasons and evidence.

9. Develop recommendations and an action plan.

Your analysis and recommendations should be supported with high-quality evidence, including textbooks and peer-reviewed academic journal articles covering the appropriate topics that apply to your specific problem from the following list:

1. Accounting

2. Business Communications

3. Business Ethics

4. Business Finance

5. Business Integration and Strategic Management

6. Business Leadership

7. Economics

8. Global Dimensions of Business

9. Information Management Systems

10. Legal Environment of Business

11. Management

12. Marketing

13. Quantitative Research Techniques/Statistics