Google AdWords reflection (DUE March 19, 8pm EST)

I would like you to reflect on what you learned this term.  What information did you find most surprising and/or most engaging?  

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Course Description

Google.com is the most widely used search engine and accounts for 65%  of all web searches as of August 2015. Combine this with the fact that  search marketing is the fastest growing advertising medium and you've  got one of the most powerful marketing channels available today. This  class will guide you through the process of setting up and managing  Google AdWords search campaigns effectively. 

Student-Centered Learning Outcomes

Through the use of this course, students  will be able to apply AdWords tools to maximize return on investment.  The competencies achieved will enable them to:

1. Take the Google AdWords certification exam.
2. Optimize ad campaign ROI.
3. Design effective ads.
4. Incorporate the ads and landing pages into the marketing funnel.