"Goals of a blog"

Please respond to the following:

• Your company has decided to start a blog for their customers. What are three (3) must-haves for a company blog? Why have you decided upon these must-haves? Justify your response.
• Some businesses have transferred from using the traditional blogs and are now creating vlogs (video blogs). Create a 1–2 minute video to serve as a vlog for your business.
  • Information on creating a vlog:
    • Blackboard has a video capturing application that you can install and use called Kaltura CaptureSpace Desktop Recorder (Kaltura for short). It may be easiest to submit your vlog in this discussion board by using this application. It is found by clicking on Insert Mashup option in your text editor box, then selecting Kaltura Media. For a help document that demonstrates installing and making a video using the Kaltura CaptureSpace Desktop Reorder click here.
    • You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your vlog discussion response but you will need to upload to the Kaltura Media site before you can submit it. The help video (above) will also demonstrate uploading a non-Kaltura recorded video.
    • Note: Your video must be professional and of good marketing quality.