Global Marketing Plan

Choose a US product (Papa John's) and choose a country in which you want to launch the product in (Brazil). You analysis will include an analysis on the Distribution strategy which will be used to distribute the product in Brazil as we will have a franchise: from origin to destination: transportation modes, infrastructure ,Mode selection, packing, documentation required , insurance claims and channels of distribution.

Also the Methods of payments that will be accepted and utilized such cash in advance, open accounts , consignment sales , letters of credit.