Global marketing

Airbnb is a company that has made a successful transition in becoming a global presence in another country.

2-3 page 

Answer the following questions:

What type of business are they? What product do they sell?

What is the importance of marketing in a global economy?

Did the product have universal demand?

Were there any obstacles while entering another country? What were they?

How did they create a global brand?

Did the company have to make any modifications to their product? How?

What is importance of market research?

What was the benefit for the company to become a global business?