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6EC513CW2brief2024-25_eubsdates1.docx

6EC513CW2brief2024-25_eubsdates1.docx

Global Business and Strategy

6EC513

CW2 Assessment Brief

Dr Koushik Das Sarma

Module Leader

· Dr Koushik Das Sarma

Key dates and details

Assessment Detail	Assessment Information
Assessment Type:	Individual Report
Assessment Weighting:	50%
Word count/Length:	2500 words (+/- 10%)
Learning Outcomes:	LO1 &2
Submission Method:	Turnitin

This assignment achieves module outcomes one and two. It aims to test students’ knowledge on key concepts in business strategy and their ability to apply such knowledge in a simulated or real-life organisation. The assessment requires you to consider the long-term strategy of a business in the ever-changing, and often competitively hostile, global business environment where strategies and priorities differ between organisations and their wider stakeholders. In your assignment, it is therefore important that you weigh the times, economic environment, and implication in relation to growth and expansion opportunities. This knowledge gained in the module, should enable you to write an academic report in which you evidence your ability to critically evaluate different strategy options and to apply such knowledge in a logical manner. Note that this is an assignment in strategic management. This means that you must engage with strategic management literature more than the organisation’s information. The organisation only provides you with the context to explore issues, challenges, and options in strategic management. The organisation itself is not what the report is about. As much as you will need some basic information about a company, as background and context, the actual evaluation desired is how you consider the various theories, concepts, models, and literature covered in the module and beyond to make informed decisions backed by academic sources. Another point is that although a key rationale for organisations is to increase shareholder value through growth and expansion, there are other wider concerns which must be considered beyond profit maximisation.

Relationship to Programme Assessment Strategy

This module builds on the following level 4 and 5 core modules:

4HR503 Understanding People in Organisations

4EC508 Business Economics

4LO510 Operations, Supply Chain and IT

4AG500 Finance and Business Performance

4MK514 Marketing Fundamentals

4GN501 Developing an Enterprising Mindset

5EC511 Quantitative Skills for Business

5IM514 Sustainability and Responsible Management

5LO507 Applied Operations Management

5HR515 Managing Performance through People

This module is also having a synergy with the following level 6 core modules:

6IM511 The Business Consultancy Project

6HR510 Developing Leadership and Management

You are expected to apply the learning from other modules in conjunction with the learning from the present module to write CW2.

Attributes and Skills

	Skills	Links to useful resources
ü	Critical thinking	https://libguides.derby.ac.uk/critical-reading
ü	Communication	https://libguides.derby.ac.uk/writing-at-university
☐	Collaboration
☐	Creative problem solving
ü	Self-direction & planning	https://libguides.derby.ac.uk/c.php?g=703815&p=5093008
☐	Numeracy, statistics & financial literacy
ü	Digital	https://libguides.derby.ac.uk/referencemanagementsoftware
☐	Resilience
☐	Adaptability
ü	Leadership & future thinking	https://libguides.derby.ac.uk/your-future

Assessment Content

A critical analysis of the chosen* multinational enterprise (MNE) or a business unit within it in a host country of your choice where it operates encompassing situation analysis, strategy choice adopted in the chosen country and strategic response to any present and/or emerging challenges.

* From a list of companies that will be shared with you in Week 1

The assessment will be presented in the format of an academic management report, with appropriate numbered headings and subheadings.

This assignment has 3 interconnected elements which need to be addressed as a single document, which contains:

1. Situation analysis

You are required to use appropriate academic models and approaches to critically analyse the external and internal environments in ONE country where the MNE operates. This will comprise:

An external analysis of the organisation in relation to the selected country, followed by analysis of competitors. What makes this country an attractive destination for the MNE vis–à–vis its competitors? Identification of pertinent issues (threats and opportunities) essential for growing the business in the chosen country.

An internal analysis of the business leading to identifying strengths / weaknesses and its readiness for addressing any opportunity and threat.

2. Strategy choice

Building upon the previous section identify and critically analyse the strategies adopted by the MNE in the chosen country.

Please evaluate both static and dynamic strategies if needed.

3. Challenges and mitigation

The final section of the report should identify any existing and/or emerging challenges or potential risks and lead to any corresponding mitigation strategies that has been/might be employed.

Assessment Rubric

Section	Exceptional - 90 - 100%	Excellent - 80 - 89%	Extremely Good - 70 - 79%	Very good - 60 - 69%	Good - 50 - 59%	Satisfactory - 40 - 49%	Poor - 35 - 39%	Extremely Poor - 5 - 34%	Fail
Introduction and context setting – 10%	Exceptional introduction to the organisation (or SBU) and its business.	Excellent introduction to the organisation (or SBU) and its business.	Extremely good introduction to the organisation (or SBU) and its business.	Very good introduction to the organisation (or SBU) and its business.	Good introduction to the organisation (or SBU) and its business.	Satisfactory introduction to the organisation (or SBU) and its business.	Poor introduction to the organisation (or SBU) and its business.	Extremely poor introduction to the organisation (or SBU) and its business.	Nothing of merit in the introduction
Situation analysis – 25%	The work is creative and illustrates a thoroughly in-depth understanding of content as well as issues and problems. The work shows an exceptional, critical engagement with complex ideas and concepts. There is an outstanding appreciation of all of the relevant competing perspectives. The work shows an exceptional level of evaluation and illustrates incisive conclusions based on that evaluation.	The work illustrates an in-depth understanding of content as well as issues and problems. The work shows an excellent, critical engagement with complex ideas and concepts. There is an excellent appreciation of almost all of the relevant competing perspectives. The work shows an advanced level of evaluation and illustrates some solution-focused conclusions based on that evaluation.	The work illustrates an advanced understanding of content as well as issues and problems. The work shows an extremely good, critical engagement with complex ideas and concepts. There is an extremely good appreciation of almost all of the relevant competing perspectives. The work shows an extremely good level of evaluation and illustrates a few solution-focused conclusions based on that evaluation.	The work illustrates a good understanding of content as well as issues and problems. The work shows a very good, critical engagement with complex ideas and concepts. There is a very good appreciation of some of the relevant competing perspectives. The work shows a very good level of evaluation and, perhaps, illustrates a few solution-focused conclusions based on that evaluation. The work reflects an attempt at applying knowledge in unusual and/or novel circumstances as well as to more typical work-based scenarios.	The work illustrates a good understanding of content as well as issues and problems. The work has a fairly good level of critical engagement with complex ideas and concepts. There is a fair appreciation of some of the relevant competing perspectives. The work shows a fairly good level of evaluation and, perhaps, illustrates a few solution-focused conclusions based on that evaluation.	Demonstrates a satisfactory level of knowledge. The work has a fair level of critical engagement with complex ideas and concepts, and there is a little appreciation of the relevant competing perspectives. The work shows a fair level of evaluation but rarely illustrates any solution-focused conclusions based on that evaluation.	The work illustrates little understanding of content as well as issues and problems. The work lacks much critical engagement with any ideas and concepts. There may be virtually no appreciation of the relevant competing perspectives. The work shows inadequate evaluation and does not refer to any solution-focused conclusions based on that evaluation.	The work illustrates no understanding of content or of issues and problems. The work lacks any critical engagement with ideas and concepts. There is no appreciation of the relevant competing perspectives. The work shows no evaluation and does not refer to any conclusions based around an evaluation.	Nothing of merit in submitted work, or designates work where an academic offence has occurred. Where no work has been submitted the NS notation will apply.
Strategy choice – 25%	As above
Challenges and mitigation – 20%.	As above
Conclusion – 10%	As above
Presentation – 10%.	The work is exceptional in that it is logically presented and error-free. The work is communicated with an exceptional degree of authority that comes close to that expected of a professional in the discipline.	The work is excellent in that it is logically presented and almost error-free. The work is communicated with an excellent degree of authority that comes reasonably close to that expected of a professional in the discipline.	The work is extremely good in that it is logically presented and reasonably error-free. The work is communicated with an extremely good degree of authority that sometimes comes reasonably close to that expected of a professional in the discipline.	The work is very good in that it is mainly logically presented and reasonably error-free. The work is communicated with an occasional glimpse of authority that comes reasonably close to that expected of a professional in the discipline.	The work is of a good standard in that there is an attempt to present it logically and it is reasonably error-free. The work is communicated without very much authority. It requires development to come close to that expected of a professional in the discipline.	Although soundly presented, the work lacks authority. Due to some weaknesses in style, it does not come at all close to that expected of a professional in the discipline.	The work is limited in that it is not logically presented and has errors.	The work is extremely poor in that it is poorly presented and has errors.	Nothing of merit in submitted work, or designates work where an academic offence has occurred. Where no work has been submitted the NS notation will apply.

Anonymous Marking

Submissions in Turnitin and Blackboard

You must submit your work using your student number to identify yourself, not your name. You must not use your name in the text of the work at any point. When you submit your work in Turnitin you must submit your student number within the assignment document and in the Submission title field in Turnitin. Guidance is available showing how to do this.

The University’s regulations, policies and procedures for students define the framework within which teaching and assessment are conducted. Please make sure you are familiar with these regulations, policies and procedures.

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6EC513CW2brief2024-25_eubsdates1.docx

Global Business and Strategy

6EC513

CW2 Assessment Brief

Dr Koushik Das Sarma

Module Leader

· Dr Koushik Das Sarma

Key dates and details

Assessment Detail	Assessment Information
Assessment Type:	Individual Report
Assessment Weighting:	50%
Word count/Length:	2500 words (+/- 10%)
Learning Outcomes:	LO1 &2
Submission Method:	Turnitin

Description of the assessment

This assignment achieves module outcomes one and two. It aims to test students’ knowledge on key concepts in business strategy and their ability to apply such knowledge in a simulated or real-life organisation. The assessment requires you to consider the long-term strategy of a business in the ever-changing, and often competitively hostile, global business environment where strategies and priorities differ between organisations and their wider stakeholders. In your assignment, it is therefore important that you weigh the times, economic environment, and implication in relation to growth and expansion opportunities. This knowledge gained in the module, should enable you to write an academic report in which you evidence your ability to critically evaluate different strategy options and to apply such knowledge in a logical manner. Note that this is an assignment in strategic management. This means that you must engage with strategic management literature more than the organisation’s information. The organisation only provides you with the context to explore issues, challenges, and options in strategic management. The organisation itself is not what the report is about. As much as you will need some basic information about a company, as background and context, the actual evaluation desired is how you consider the various theories, concepts, models, and literature covered in the module and beyond to make informed decisions backed by academic sources. Another point is that although a key rationale for organisations is to increase shareholder value through growth and expansion, there are other wider concerns which must be considered beyond profit maximisation.

Relationship to Programme Assessment Strategy

This module builds on the following level 4 and 5 core modules:

4HR503 Understanding People in Organisations

4EC508 Business Economics

4LO510 Operations, Supply Chain and IT

4AG500 Finance and Business Performance

4MK514 Marketing Fundamentals

4GN501 Developing an Enterprising Mindset

5EC511 Quantitative Skills for Business

5IM514 Sustainability and Responsible Management

5LO507 Applied Operations Management

5HR515 Managing Performance through People

This module is also having a synergy with the following level 6 core modules:

6IM511 The Business Consultancy Project

6HR510 Developing Leadership and Management

You are expected to apply the learning from other modules in conjunction with the learning from the present module to write CW2.

Attributes and Skills

	Skills	Links to useful resources
ü	Critical thinking	https://libguides.derby.ac.uk/critical-reading
ü	Communication	https://libguides.derby.ac.uk/writing-at-university
☐	Collaboration
☐	Creative problem solving
ü	Self-direction & planning	https://libguides.derby.ac.uk/c.php?g=703815&p=5093008
☐	Numeracy, statistics & financial literacy
ü	Digital	https://libguides.derby.ac.uk/referencemanagementsoftware
☐	Resilience
☐	Adaptability
ü	Leadership & future thinking	https://libguides.derby.ac.uk/your-future

Assessment Content

A critical analysis of the chosen* multinational enterprise (MNE) or a business unit within it in a host country of your choice where it operates encompassing situation analysis, strategy choice adopted in the chosen country and strategic response to any present and/or emerging challenges.

* From a list of companies that will be shared with you in Week 1

The assessment will be presented in the format of an academic management report, with appropriate numbered headings and subheadings.

Assessment Content

This assignment has 3 interconnected elements which need to be addressed as a single document, which contains:

1. Situation analysis

You are required to use appropriate academic models and approaches to critically analyse the external and internal environments in ONE country where the MNE operates. This will comprise:

An external analysis of the organisation in relation to the selected country, followed by analysis of competitors. What makes this country an attractive destination for the MNE vis–à–vis its competitors? Identification of pertinent issues (threats and opportunities) essential for growing the business in the chosen country.

An internal analysis of the business leading to identifying strengths / weaknesses and its readiness for addressing any opportunity and threat.

2. Strategy choice

Building upon the previous section identify and critically analyse the strategies adopted by the MNE in the chosen country.

Please evaluate both static and dynamic strategies if needed.

3. Challenges and mitigation

The final section of the report should identify any existing and/or emerging challenges or potential risks and lead to any corresponding mitigation strategies that has been/might be employed.

Assessment Rubric

Section	Exceptional - 90 - 100%	Excellent - 80 - 89%	Extremely Good - 70 - 79%	Very good - 60 - 69%	Good - 50 - 59%	Satisfactory - 40 - 49%	Poor - 35 - 39%	Extremely Poor - 5 - 34%	Fail
Introduction and context setting – 10%	Exceptional introduction to the organisation (or SBU) and its business.	Excellent introduction to the organisation (or SBU) and its business.	Extremely good introduction to the organisation (or SBU) and its business.	Very good introduction to the organisation (or SBU) and its business.	Good introduction to the organisation (or SBU) and its business.	Satisfactory introduction to the organisation (or SBU) and its business.	Poor introduction to the organisation (or SBU) and its business.	Extremely poor introduction to the organisation (or SBU) and its business.	Nothing of merit in the introduction
Situation analysis – 25%	The work is creative and illustrates a thoroughly in-depth understanding of content as well as issues and problems. The work shows an exceptional, critical engagement with complex ideas and concepts. There is an outstanding appreciation of all of the relevant competing perspectives. The work shows an exceptional level of evaluation and illustrates incisive conclusions based on that evaluation.	The work illustrates an in-depth understanding of content as well as issues and problems. The work shows an excellent, critical engagement with complex ideas and concepts. There is an excellent appreciation of almost all of the relevant competing perspectives. The work shows an advanced level of evaluation and illustrates some solution-focused conclusions based on that evaluation.	The work illustrates an advanced understanding of content as well as issues and problems. The work shows an extremely good, critical engagement with complex ideas and concepts. There is an extremely good appreciation of almost all of the relevant competing perspectives. The work shows an extremely good level of evaluation and illustrates a few solution-focused conclusions based on that evaluation.	The work illustrates a good understanding of content as well as issues and problems. The work shows a very good, critical engagement with complex ideas and concepts. There is a very good appreciation of some of the relevant competing perspectives. The work shows a very good level of evaluation and, perhaps, illustrates a few solution-focused conclusions based on that evaluation. The work reflects an attempt at applying knowledge in unusual and/or novel circumstances as well as to more typical work-based scenarios.	The work illustrates a good understanding of content as well as issues and problems. The work has a fairly good level of critical engagement with complex ideas and concepts. There is a fair appreciation of some of the relevant competing perspectives. The work shows a fairly good level of evaluation and, perhaps, illustrates a few solution-focused conclusions based on that evaluation.	Demonstrates a satisfactory level of knowledge. The work has a fair level of critical engagement with complex ideas and concepts, and there is a little appreciation of the relevant competing perspectives. The work shows a fair level of evaluation but rarely illustrates any solution-focused conclusions based on that evaluation.	The work illustrates little understanding of content as well as issues and problems. The work lacks much critical engagement with any ideas and concepts. There may be virtually no appreciation of the relevant competing perspectives. The work shows inadequate evaluation and does not refer to any solution-focused conclusions based on that evaluation.	The work illustrates no understanding of content or of issues and problems. The work lacks any critical engagement with ideas and concepts. There is no appreciation of the relevant competing perspectives. The work shows no evaluation and does not refer to any conclusions based around an evaluation.	Nothing of merit in submitted work, or designates work where an academic offence has occurred. Where no work has been submitted the NS notation will apply.
Strategy choice – 25%	As above
Challenges and mitigation – 20%.	As above
Conclusion – 10%	As above
Presentation – 10%.	The work is exceptional in that it is logically presented and error-free. The work is communicated with an exceptional degree of authority that comes close to that expected of a professional in the discipline.	The work is excellent in that it is logically presented and almost error-free. The work is communicated with an excellent degree of authority that comes reasonably close to that expected of a professional in the discipline.	The work is extremely good in that it is logically presented and reasonably error-free. The work is communicated with an extremely good degree of authority that sometimes comes reasonably close to that expected of a professional in the discipline.	The work is very good in that it is mainly logically presented and reasonably error-free. The work is communicated with an occasional glimpse of authority that comes reasonably close to that expected of a professional in the discipline.	The work is of a good standard in that there is an attempt to present it logically and it is reasonably error-free. The work is communicated without very much authority. It requires development to come close to that expected of a professional in the discipline.	Although soundly presented, the work lacks authority. Due to some weaknesses in style, it does not come at all close to that expected of a professional in the discipline.	The work is limited in that it is not logically presented and has errors.	The work is extremely poor in that it is poorly presented and has errors.	Nothing of merit in submitted work, or designates work where an academic offence has occurred. Where no work has been submitted the NS notation will apply.