Global Business

Module 0 Who we are and what we want from MBA 662

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Course Structure

Module 1 – Globalism and Culture • Lays the groundwork for the course • What makes global business different? • Macro Analysis • Culture

Module 2 – Global Strategy, Processes and Structure. • Global Competitiveness • So, you are thinking of growing

internationally… • What are the strategies, structures and

processes to be considered?

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Module 3 – Global Functional Dynamics • Look at the wide array of corporate

functions and how they vary in the international environment

• From finance to corporate social responsibility

Module 4 – Social Media, Pan-Global Demographics, Next Generation Technology and Implications ∙ At what point does ubiquity render global

business moot?

Module 0 – Introductions, Course Overview and Foundations

Grading Summary

Assignments • Pre-Class – Am I Ready for International Business? (10%)

• Four Team Projects – Graded in Class (60%)

• Final Assignment – 30% • Total – 100%

What Am I Looking For? • Cogent thought • Good English • No regurgitated, generic perspectives.

• Real-world attempts (as if you were working for me)

• Creativity as appropriate

TWU - MBA 662: R. Ian Angell 4

Resources

Required Coursepack https://hbsp.harvard.edu/import/1098208

Wakelet

https://wakelet.com/wake/5qlNaT66zWEQXphhgS9Hl

TWU - MBA 662: R. Ian Angell Oct. 2020 5

Course Overview

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Globalization Trends Macro Analysis – PESTLE

Culture – Globe, Hofstede Competitiveness (see side bar)

Competitiveness - Resources & Capabilities - Value Chain - VRIO - Porter’s 5 Forces

Context and Competitiveness

If yes, how to go global?

Global Strategy (see sidebar)

Functional Implications

Digital and Social Realities

Global Strategy - SPRO - Strategy, Process,

Resources and Org. - Where to go? Country

assessments. - How to go? Risk, Structure,

Non-Equity, Equity, etc.

Professional Standard – English and Grammar, Logic, Pyramid Structure, SCQA, Hypothesis and best medium for the message.

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3Strategy and Implementation

0.1 Class Guidelines and Tips/Tricks

• Discussion • Team Work • Individual Project

Other Information • Class Slides – No text required Tips • Use Grammarly or similar • AI / Chat etc – if you use it declare it • ALWAYS use pdf – protect yourself • Stay away from slang or colloquialisms unless

explained • Acronyms – always write out first and then

show in parenthesis • Design is important and Creativity is welcome

• be clear when it is an intentional departure from professional norms

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0.2 Introductions Pre – Class Assignment • Who Am I? • What do I hope to achieve from my MBA? • What is my dream role / opportunity

post-graduation? • Who is Ian Angell? • https://spark.adobe.com/page/Hmo3MgdIhsA4

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Who we are and what we want from MBA 662 Pre-Course Assignment Review

The Pre-Course Preparation Project can be delivered in any format and can be completed with a high degree of creativity and flexible formality.

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0.3 Final Assignment Overview (Bringing It All Together – Strategy, Culture, and Stakeholder Management in a Global Organisation). Prepare a Global Strategy for a business currently active internationally OR prospectively, an existing business with international potential. • Presentation style up to you • Equivalent to (MIN.) 8 written

pages/2500 words or 30 slides

Grading • Scope and Hypothesis (5 marks) • Final report – effectively addressing the scope including analytical rigour. (10 marks)

• Quality of final report - writing, structure (SCQA and logic) and professionalism – (10 marks)

• Creativity and Implications (5 marks). This includes documentation or presentation format(s) and insights into the scope and hypothesis.

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Introduction Opening Seminar – A Review of Foundations

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0.4 Foundations Structured Thinking and Communications 1. Data and Structured Thinking

• The Pyramid Principle by Barbara Minto

2. SCQA

3. Hypothesis Approach

4. Supports all types of communications • Written paper, email or even text • Powerpoint or other presentations • Website • Insta Story

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0.4.1 Pyramid - Structured Thinking and Communications

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Pyramid structures work regardless of the form of communication - https://www.myconsultingoffer.org/case-study-interview-prep/pyramid-principle/

•Rule of 7 •Start with the answer

•We need groceries •Honey, what do we need? •Think about your argument...strongest to the left

•Sequential • Importance • Impact •Hierarchy and grouping • Ideas above must ALWAYS be summaries of ideas below

0.4.2 SCQA What is the SCQA Structure?

•Situation •Complication •Question •Answer

•Use the Pyramid Structure to support the answer.

Examples and Exercise

•Classic Tales are always told with this story arc.

• One Rice Thousand Gold • https://www.youtube.com/watch?v=hK54whgXdKk

• The Three Little Pigs • https://www.youtube.com/watch?v=FNYBQsay_Ek

•What does this show us about the SCQA or a good story telling process

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0.4.3 Hypothesis Approach What is the Hypothesis approach to problem solving? • Hypothesis is simply the

statement of a preliminary answer based on the KNOWN data and experience of the team at the start of the project.

• https://www.youtube.com/ watch?v=TBvJzXxRuxs&a b_channel=FirmLearning

Examples and Discussion

•Should I do my MBA? • Hypothesis – An MBA will improve my prospects

• Key assumptions: • MBA holders get paid more than others in all business segments • The MBA will allow me to change or augment my previous degree • An MBA may allow me to permanently immigrate to Canada • It is important to please my parents and they think an MBA is a

good idea • Prove or dis-prove the hypothesis

• Prove – Interviews, data on income, visas, discussions with parents

• Dis-prove – Research alternatives – E.g.) Bitcoin/Trading Course14

0.4.4 These tools support all communication

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• Always start with the executive summary • Hypothesis/Answer and Audience • Background • Options • Support • Recommendation • Implementation - Execution

• Use the Headers and Sub-Headers to help guide your thoughts

• Edit, edit and edit; re-write

• Examples Upon Request - Examples: -AVAC Board Chair - https://wakelet.com/wake/5qlNaT66zWEQXphhgS9H

Written • Do your lead lines work as an executive summary? • Use sentences NOT titles or sections • Add in Table of Contents later • Align the templates, colors and supporting fonts and

graphics with the message and the mood • Use graphics, charts and diagrams • Examples – Bespoke Grad Pitchdeck -

https://wakelet.com/wake/5qlNaT66zWEQXphhgS9Hl

Powerpoint / Graphic

• Do you automatically understand their unique value statement? • Are there layers and logical depth to the site? • Combine media • Do you get a change to jump to the answer? E.g.) store • https://www.harristweedhebrides.com/ • https://www.alibaba.com/countrysearch/CN/tweed-fabric.html

Website • Elevator Pitch • Forewarn – What are they going to hear? • Explain – Deliver on the promise • Recap – Reinforce what you promised to tell them and,

indeed, did tell them • Ted talks are the best examples of this structure

Talk

Assignment Option 1 – Team Exploration

Teams • Work in your teams • Layout the logic • Team 1 – Pyramid Structure • Team 2 - SCQA • Team 3 – Hypothesis • Team 4 – Memo Outline • Team 5 – Notes for a Speech • Team 6 – PPT notes

Mini-Case • CEO looking at acquiring a firm • Today - Share price declining, revenue flat, margin getting squeezed by new competition, investors dissatisfied, brand power diminishing

• Acquisition • Rising star in the sector – revenues,

brand recognition, etc. • Complimentary geography, products

and positioning

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