Generation Z - Identifying the Fashion Consumer

FSM 403 Marketing Research and the Fashion Consumer

Individual Project: The Fashion Consumer  

Instructions:

- Please find attached draft

- Read Assessment Feedback

- Introduce the following areas that were missing for primary data:

       - Pictures of store + analysis

       - Please make up the answers to a possible survey / questionnaire of Gen Z people and incorporate their answers as primary data (these can be made up)

Summary:

Please find attached the draft and improve it by drawing upon the feedback provided AND following instructions on Assessment Brief.

Please let me know if any questions. This is just an editing and correcting task! 

All relevant docs attached!