General Environment Fast food Industry (US)

Identify and discuss driving forces or macro environmental trends (economic, social, demographic, legal/regulatory, ecological, and technology) that are creating opportunities or threats to the industry. Again, focus on the trends that are impacting the industry. If ecological trends aren’t important, for example, don’t force them into your paper. 

**The use of research and concrete examples are critical to demonstrate how these trends are creating growth opportunities or threats to future growth. Do not rely on your common sense or what your gramma told you over a dinner table. You need to present hard data to convince your audiences.