Four Ps of Marketing Assignment - Module 4: Promotion

At the very beginning of the five-week session, students will select a company they are interested in analyzing.* This company could be either a public or private firm. If the student chooses a private company, however, relevant marketing data and information must be readily available in order to complete the project. Students will then analyze and present on each of the “Four Ps of Marketing” in the following order:

• Module/Week 1, Product: Students will provide an overview of the firm’s primary product(s) and/or service(s). (Have your company chosen and product(s) identified to discuss the first night of class)
• Module/Week 2, Price: Students will provide a breakdown of the firm’s pricing strategy and revenue model(s).
• Module/Week 3, Place: Students will provide an overview of how the firm moves goods and services to customers.
• Module/Week 4, Promotion: Finally, students will provide an overview of the firm’s promotional strategy.

Students will present their findings in class and be prepared to discuss this information with peers and their instructor. Students will also prepare and submit a one page summary of their weekly findings, including two APA-cited sources used to prepare the overview. It must be noted that these weekly projects are not based solely on the opinions and observations of the students, but a combination of research, observation, analysis, and summation of a variety of sources. These weekly projects will serve as the basis for the final project in this course. Professional business writing is expected.