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Video questions:
Q1. How do you compete in an existing category?
Q2. How do you reduce the risk of failing?

https://www.masterclass.com/classes/howard-schultz-leading-a-values-based-business

Podcast questions:
Q1. Name two firms in a rivalry relationship
Q2. Competitive and cooperative moves between these companies

• How is the speed of response to each other's movement?
• Are there any multipoint competitions?
• Do they use fighting brands strategy?
• Do they use the coopetition strategy?

Q3. How do they differentiate themselves?

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