Formal Proposal

Learning Objectives

This is a researched and documented proposal. The objectives for this assignment:

• Deciding on a topic that fits the intended audience and purpose.
• Presenting information in an appropriate manner to reach the audience and achieve the purpose.
• Using reliable sources to inform and support ideas.
• Integrating sources correctly/properly within your ideas.
• Correctly using MLA style format to cite and document sources, avoiding plagiarism issues.
• Applying visuals and graphics in an appropriate manner to enhance the document.
• Writing concisely; avoiding grammar, spelling, punctuation and mechanical errors.

Audience:

• A decision maker within the organization/company/entity to which you are submitting your proposal.

Purpose:

• Motivate the reader to take action

Topic:

Choose one of these two options:

1. Offer to carry out a fundraising activity to benefit an organization (planning proposal)
2. Offer your services/product (sales proposal)

Note: Students can make up an organization that the fundraiser will benefit or make up a business for the sales proposal. Any type of fundraiser can be created. Keep in mind that the proposal plan must be feasible.

Parameters (Required Content):

1. 1,300-1,500 words total (no minimum/maximum page count required)
2. MLA style with in-text, parenthetical citations and a Works Cited page at the end of document.
   1. Check TurnItIn score; must be no higher than 15%
3. Remember, you must cite, even when paraphrasing or summarizing.
4. Properly label and cite all visuals and graphics as needed.
5. Follow formal proposal format; see pages 553-562 in text for example.

Proposal outline should consist of the following:

1. Cover letter—introducing yourself/your company and providing an overview of your proposal and/or the reason why you are submitting
2. Title Page
3. Table of Contents
4. Informative Abstract/Executive Summary
5. Introduction
   1. Statement of Problem and Objective/Project Overview
   2. Background
   3. Need
   4. Benefits
   5. Qualifications of Personnel
   6. Data Sources
   7. Limitations and Contingencies
   8. Scope
6. Plan
   1. Objectives and Methods
   2. Timetable
   3. Materials and Equipment
   4. Personnel
   5. Available Facilities
   6. Needed Facilities
   7. Cost and Budget
   8. Expected Results
   9. Feasibility
7. Conclusion
   1. Summary of Key Points
   2. Request for Action
8. Appendix Items (if needed)
9. Works Cited

Note: Components of the outline can be deleted (left out), rearranged, combined or divided as appropriate for your specific proposal. See text, pages 546-551 for outline details and an example.