Ford Fiesta Group Case Discussion

Please watch the video and answer the questions

https://online.fiu.edu/videos/?vpvid=748f75c3db184c72abb36035c94c3dce

1. As described in the case history video, what were some of the challenges Ford faced in launching the Fiesta model in the US?

2. Why do people buy small cars in the US according to the video case?

3. How did the use of social media in China influence the “Fiesta Movement” created to launch the Ford Fiesta in the USA?

4. Describe the results achieved and the benefits for the Fiesta brand generated by the “Fiesta Movement”.

5.What do you think about the “Fiesta Movement” social media campaign?