Food Consumption Consumer Behavior

Term project: Food Consumption 

The purpose of this project is to provide an opportunity to apply what we’ve learned in class about consumers, consumer research, and consumer behavior to promote healthy food shopping and consumption. Specifically, you will have the opportunity to collect secondary data, to practice observing shoppers, to interview consumers, to analyze qualitative data, and to suggest marketing tactics for improving the consumer adoption of healthy food. These assignments will help us address various questions related to the purchase and consumption of food so that we can recommend marketing tactics to expedite adaption to healthy food consumption. 

Individual work: 

· FC 1: Secondary data collection

https://www.activebeat.com/diet-nutrition/7-pros-and-cons-of-switching-to-a-vegetarian-diet/