five step marketing research approach

a minimum 350- to 525-word analysis that include the following:

• Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition:
  • Advertising
  • Public relations
  • Traditional Digital marketing
  • New Digital marketing techniques (describe)
  • Direct marketing
  • Event marketing
  • Outdoor Advertising
• Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:
  • Coupons
  • Deals
  • Premiums
  • Contests
  • Sweepstakes
  • Contests
  • Samples
  • Loyalty Programs
  • Point-of-purchase displays
  • Rebates
• Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.
• Discuss how your company could expand into the global market.
• Examine promotional methods that could be used to market your lemonade globally.
• Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.