five guys case study questions

needed by tomorrow 2/6 if possible by 6pm  

Five Guys Case Questions

Questions for Five Guys: Developing a Promotional Strategy for the Future

1. How critical to a company’s success is the use of traditional promotional media such as TV radio, and print advertising?
2. Evaluate Five Guys’ promotional strategy.
3. Develop a future promotion strategy (or mix) for Five Guys. Which promotional elements should the company utilize (and why)?
4. Assume that Five Guys promotional budget is $100 million. In which promotional media should Five Guys allocate the company’s promotion funds?