Firm Overview Assignment

The firm is Chipotle Mexican Grill 

 1. Briefly introduce to the firm. 

• Its brief history
• Its products or services  

2. Use Michael Porter’s Five Forces’ Model to analyze the firm’s industry environment

 Risk of entry by potential competitors

 - Entry barriers

Intensity of rivalry among established firms

 - Who and why

The main text should be 3 double-spaced pages long, with a font type of Time New Roman and a

font size of 12.

APA format.