Financial communication

 Watch the following video and answer the following questions.

https://www.youtube.com/watch?v=pdZj0G-Ey7E

Q1:  What’s the FWD’s mission and company objective? (word limited to 50 words)

Q2:  What’s the FWD’s marketing objective? (word limited to 50 words)

Q3:  What’s the FWD’s segmentation strategies used? illustrate with three examples in the video (word limited to 200 words)

Q4:  Please discuss whether FWD’s promotion strategy is in alignment with Q1 and Q2. illustrate with two examples in the video (word limited to 200 words)