Final Project Marketing 410
haixin huTopic :Red Bull vs Monster vs Rockstar
How is the consumer motivated to purchase product?
• Information search used
• Problem recognition
What would you do differently?
• The positioning strategy
• Product redesign, modifications or elimination
• Pricing strategy and tactics
• Distribution strategy and tactics
7 years ago
15
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ConsumerMotivation.docx- Consumermotivation.pdf
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