Final project

1) Conduct a brainstorming session for New Product Development to New International Market.

2) Decide on either:

a) A product from your home country

b) One you have seen in another country product/ service and create a logo

3) Make a distinctive modification/adjustment to the product to meet the new market

4) Decide on the new product/services target market and explain how and why you chose this market.

5) Describe the product and its benefits/features to the new market

6) Decide on the position of the product in the market and show the 4 ps of the product /service

7) Create a 30-60 second commercial (advertisement) for the product

The report must be 4-6 pages, using 1.5 spacing, 11 pt calibri font

It must include the title of the product/service, a logo of the product/service