FINAL PROJECT

 

Class Final Project:

You are the Marketing director for a new Health Care center in Miami. It can be a general Health Care center offering many diverse services or a specialized one e.g. a Dental Care center. Create a website (Wix.com offers free website building) which will include all the information of your new business.

Also prepare a Word document with your Marketing plan – 5 pages min excluding the abstract and references page/s.

Your paper must include –

• An abstract page with a summary of your company and its services.
• Analysis of your service/services.
• What is the company’s Mission and Vision?
• List how many competitors are powerful and with which competitors will your company compete against, and how?
• How will the company differentiate its product from the competition?
• Target market defined and your customer profile defined.

  Develop this Marketing Plan, by using Marketing Principles learned in class,   … Be creative…

Use APA 7 Format, if you are not familiar with it you can get help from the Writing Lab.

DUE DATE: NOVEMBER 28