Final New Product Launch

Deliverable Length: 15 pages  

Part 1: Updated Unit 2 Individual Project 

Copy and paste your Unit 2 Individual Project into this week's template. If your instructor suggested updates, these should be included in this submission. You will want to omit the sections of the headings that say "Part 1 & Part 2."

Part 2: Brand Positioning & Concept 

In this portion of the brand launch, you will cover the following areas:

• Brand Positioning 

• Brand Concept 

Part 1 of the Individual Project should be 2 1/2 - 3 pages in length. Be sure to cite your resources.

Part 3: The Strategy 

Consider all aspects of promotion from traditional to new media:

• Strategic Brand Promotional Mix 

• Traditional promotions with rationale 

• New Media promotions with rationale 

Part 2 of the Individual Project should be 3-4 pages in length. Be sure to cite your resources.

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 12 pages in length - starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 15 pages in length.

YOU WILL SUBMIT TWO COPIES OF YOUR ASSIGNMENT THIS WEEK. PLEASE FOLLOW THE INSTRUCTIONS CAREFULLY. 

1.       Please submit your Word document in APA format using the attached TEMPLATE to SUBMIT ASSIGNMENTS (U3 IP). Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment. NOTE: template is a .docx file and will need to be uploaded as a self-executing zip file.

 (Please see upload attachment for Unit 2 Individual Project)