Final Marketing Plan Section II: Situational Analysis

Submit the next section of the Final Marketing Plan, Situational Analysis (Section II D & E of the Marketing Plan Outline). The analysis should be completed on the same company chosen from Week 1.

• D. The Company
  • Mission
  • Product/Service Offering
  • Positioning
  • SWOTT Summary:
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
    • Trends
  • Historical Results
• E. Competition
  • Direct Competition
  • Indirect Competition.

The Final Marketing Plan Section II: Situational Analysis.

• Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.