Final Marketing Plan

The final paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. Your final submission should be a polished, integrated paper that incorporates previous feedback. The final touches will be a title page and a consolidated References list. Paper length: 10-12 pp. not including title page, table of contents, and references.Required structure and content:

• Title Page
• Table of Contents
• Executive Summary
• Company Profile
• Situational Analysis
• Marketing Objectives
• Research
• Target Markets
• Marketing Mix: product, promotion, distribution, pricing
• Implementation and Evaluation Plan
• References