Ferrari

Each question should be answered in 250 words plus and they should be numbered. if sources are used please create bibliography page. All question must me answered as you where still living prior to Ferrari becoming public.

1. What do you believe is the key to Ferrari’s brand value?  What does Ferrari need to do over

time to retain and potentially build that value?

2. What are the major challenges facing Ferrari’s continued success as a publicly traded company?

3. How does Ferrari’s financial performance compare to other global automakers?

4. How is that Ferrari has been able to achieve such high gross and operating margins

compared to its competitors?