Facebook: Facing Off Against Tencent

 Two articles provided by professor are the best practice for the case-write up, the essay should be done as these two articles

Grading 

The following criteria will be utilized to grade the case analyses: 

1. Statement of the relevant issues presented in the case 

2. Quality of addressing case questions 

3. Quality and support of recommendations 

4. Risks associated with recommendations and how to mitigate the risks 

5. Case summary that highlights key marketing principles as reflected in the learning outcomes for each case and how they were applied to the case

Grading 

The following criteria will be utilized to grade the case analyses: 

1. Statement of the relevant issues presented in the case 

2. Quality of addressing case questions 

3. Quality and support of recommendations 

4. Risks associated with recommendations and how to mitigate the risks 

5. Case summary that highlights key marketing principles as reflected in the learning outcomes for each case and how they were applied to the case