Exercise 4

The “Big Three” American Ethnic Subcultures are African Americans, Hispanic Americans, and Asian Americans.

Describe the Ethnic and Consumption Characteristics of…

• African Americans
• Hispanic Americans
• Asian Americans

 See textbook p. 460 – 464.

2. A Subculture is a group of people whose members share significant beliefs and common preferences. Subcultures can be defined by ethnicity, religion, age, and lifestyles. See textbook p. 457).

• Discuss, in-depth, Religious Subcultures in the U.S. (e.g. “Born Again” Christians, The Amish, or Islam. Discuss their Beliefs, Music, Foods, TV/Movie programs, and other products consumption preferences). Give examples of the Religious Groups. See p. 464 – 470.