Executive Summary

The ability to present one’s findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.

In M3: Assignment 2, you evaluated the buying process of an online consumer product or service from the marketer’s point of view using the five stages of the buying decision process.

I have attached my research for M3 Assignment 2

Using your research findings from M3: Assignment 2, create an executive summary PowerPoint presentation. Cover the following:

Include a statement of the problem or the topic of M3: Assignment 2.  

Concisely evaluate the findings from your research.  

Recapitulate any main conclusions or recommendations.

Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources.