Exam Questions

Your company sells hair products for men, and you have asked your team to come up with a message that is memorable. You have given them the book Made to Stick, and asked them to use the principles contained in the memory aid from the book (SUCCESs).

Your team handed you a picture that they designed of a man in a conference room giving a presentation in front of a large crowd of well-dressed people. The presenter is wearing an expense business suite but with wild, spiked up hair.

The caption reads "we can make your "hair do whatever you need it to do, but use it wisely."

You know that your Team was trying to make the message memorable by:

Your CEO has asked you to take a look at their brand tag line of "your local flavors in your tea," Teas are made and shipped from Canada and are higher priced than most teas in Canada. Their brand story is:

• We sell black, green, and flavored teas
• To avid tea drinkers
• Using custom flavors from the local area

What is ONE warning and reasoning that you might give your CEO about the tag line, demand, availability, affordability, or brand story when taking the company global

Question 3

For the following Goals, Strategies, Actions Table, write at least one more potential strategy for the goal listed, and one potential action for that strategy.