exam 2
AACi
Chapter 3, Question1: How does an PESTAL Analysis assist in understanding the external environment of a firm? Be sure to define PESTAL. Are there any shortcomings when using this model to do an analysis? If yes, what are they?
Chapter 3, Question 2: What is Porter's Five Forces Model? Define it and fully describe one of the forces. Which of these forces do you believe is the strongest? Why?
Chapter 4, Question 1: Define and discuss core competencies, resources, capabilities, and activities. How do they relate and/or differ with each other? What are their roles in achieving a sustainable competitive advantage?
Chapter 4, Question 6: What is a value chain? Define and describe it. Why is a value chain important?
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