Evolving Trends at Your Local Supermarket

Describe how the supermarket where you shop is implementing organic, locally grown, ethnic, and private-label merchandise (as discussed in Chapter 2 of your text).  If any of these categories are missing, explain whether you believe it could be a potential opportunity for growth at this supermarket.  Then describe any strategies or activities you believe this supermarket is using to provide a better shopping experience than its competition.  If you believe that competing stores are providing a better shopping experience than your store, explain what they are doing, and evaluate whether or not these activities would benefit your supermarket.

- Provide references to the information in Chapter 2 when presenting your answers.

- This response should be one page in length, double-spaced, and use Times New Roman font. 

- Use complete sentences, proper spelling, and proper grammar.