EVALUATION AND CONTROL EXECUTIVE SUMMARY

Discuss the evaluation and control components of your entrepreneurial marketing plan for your food truck. 

The purpose of this section of your plan is to actively monitor the processes and to review the outcomes and results of your efforts. Initially, specific marketing objectives were articulated for your plan. When evaluation and control are included, the end results are carefully compared to the objectives, and any deviations are noted. Then, organizational leadership can determine corrective action and implement such action to get the plan back on track.