EuroMonitor

First,  click on the first pdf below and read the Euromonitor on Consumer Trends. It is a large file but you can scan through this to get the major trends. Second, click on the IKEA ad link to watch the advertisement video.  Third, click on the third link below to complete the environmental analysis activity. 

Being on top of consumer trends is critical for marketers. Below is a great summary from the Euromonitor on Top 10 Consumer Trends.   

After watching the ad, post your analysis

https://www.youtube.com/watch?v=eO4TDTx906Q

1. Name and explain what you think were two Environment Influences behind this ad.

2. Rationalize and explain what were two Euromonitor trends this related to. Be brief and use bullet points to explain why.