Essay Sustainable Marketing

Essay:

Describe the sustainability principles marketers can use to operate in a responsible and ethical manner? (Hint: five sustainable marketing principles: consumer-oriented marketing; customer value marketing; innovative marketing; sense-of-mission marketing; and societal marketing).

Criteria Ratings      Pts     Edit criterion description Delete criterion row
This criterion is linked to a Learning Outcome Main Idea: _4552Essay reflects thoughtful insight into the topic of the articles. citing supporting references.
view longer description. Essay reflects thoughtful insight into the topic of the articles. citing supporting references.
Range               
         threshold:            pts         Edit rating Delete rating

10.0 to >7.0 pts                 Excellent
Demonstrates exceptional insight with two or more supporting references.
blank
Edit rating Delete rating

7.0 to >4.0 pts                 Good
Demonstrates higher than average insight with one supporting references.
_7927
Edit rating Delete rating

4.0 to >1.0 pts                 Poor
Demonstrates average insight with one supporting reference.
_7599
Edit rating Delete rating

1.0 to >0 pts                 Unacceptable
Demonstrates lack of insight into the topic of discussion and does not include supporting references.
blank_2        This area will be used by the assessor to leave comments related to this criterion.                  pts       

 /         10.0 pts

Edit criterion description Delete criterion row
This criterion is linked to a Learning Outcome Supporting Position and Rationale _9241Position is stated, and rationale is provided.
view longer description. Position is stated, and rationale is provided.
Range               
         threshold:            pts         Edit rating Delete rating

10.0 to >7.0 pts                 Excellent
Clearly states position and provides excellent rationale.
_454
Edit rating Delete rating

7.0 to >4.0 pts                 Good
Much of the position and rationale are states position and provides.
_6174
Edit rating Delete rating

4.0 to >1.0 pts                 Poor
States position but does not provide strong supportive rationale.
_5740
Edit rating Delete rating

1.0 to >0 pts                 Unacceptable
Does not clearly state position or provide supportive rationale.
_2135        This area will be used by the assessor to leave comments related to this criterion.                  pts       

 /         10.0 pts

--
Edit criterion description Delete criterion row

This criterion is linked to a Learning Outcome Organization _3963The essay is structured logically. 1) Main points are distinguished. 2) Ideas are linked with transitions, and 3) Paragraphs are properly unified.
view longer description. The essay is structured logically. 1) Main points are distinguished. 2) Ideas are linked with transitions, and 3) Paragraphs are properly unified.
Range               
         threshold:            pts         Edit rating Delete rating

10.0 to >7.0 pts                 Excellent
Paper is well-organized and are very easy to follow. All the elements are demonstrated.
_5124
Edit rating Delete rating

7.0 to >4.0 pts                 Good
Two of the elements are demonstrated, OR much of the flow of information is organized and easy to follow.
_6634
Edit rating Delete rating

4.0 to >1.0 pts                 Poor
One element is demonstrated, OR the flow of information is disorganized and difficult to follow.
_8446
Edit rating Delete rating

1.0 to >0 pts                 Unacceptable
None of the three elements are demonstrated. The essay is disorganized and very difficult to follow.
_3411        This area will be used by the assessor to leave comments related to this criterion.                  pts       

 /         10.0 pts

--
Edit criterion description Delete criterion row
This criterion is linked to a Learning Outcome Netiquette and Timely Submission _4890Utilize proper netiquette including language, spelling, and grammar; and submit on or before due time.
view longer description. Utilize proper netiquette including language, spelling, and grammar; and submit on or before due time.
Range               
         threshold:            pts         Edit rating Delete rating

10.0 to >7.0 pts                 Excellent
Excellent demonstration of netiquette with accurate spelling and grammar. References are correctly cited. Submission is on or before due time.
_1245
Edit rating Delete rating

7.0 to >4.0 pts                 Good
Higher than average demonstration of netiquette with several spelling or grammar errors. References are mainly correctly cited. Submission is on or before due time.
_2576
Edit rating Delete rating

4.0 to >1.0 pts                 Poor
Average demonstration of netiquette with quite some spelling and/or grammar errors; and/or References are not correctly cited; and/or submission is delayed (within 3 days).
_7717
Edit rating Delete rating

1.0 to >0 pts                 Unacceptable
Poor demonstration of netiquette with numerous spelling and/or grammar errors; and/or reference are not correctly cited; and/or submission is seriously delayed (more than 3 days).
_222        This area will be used by the assessor to leave comments related to this criterion.                  pts       

 /         10.0 pts

--
Edit criterion description Delete criterion row
This criterion is linked to a Learning OutcomeDescription of criterion
view longer description
Range               
         threshold:           5 pts         Edit rating Delete rating

5to >0 pts                 Full Marks

blank
Edit rating Delete rating

0to >0 pts                 No Marks

blank_2        This area will be used by the assessor to leave comments related to this criterion.                  pts       

 /         5 pts

--
Total Points:                           40.0             out of 40.0


I'll write free-form comments when assessing students
Remove points from rubric
Don't post Outcomes results to Learning Mastery Gradebook
Use this rubric for assignment grading
Hide score total for assessment results
Cancel Create Rubric
Description           
Long Description           
Cancel Update Criterion


     Additional Comments:     Cancel Update Comments
   Additional Comments:     

Rating Score
Rating max scoreto >           pts       
Rating Title
Rating Description
CancelUpdate Rating
Rubric







  
Can't change a rubric once you've started using it.
Find a Rubric
Title: Find Rubric
Title
     You've already rated students with this rubric.  Any major changes could affect their assessment results.     
TitleCriteriaRatings      Pts     Edit criterion descriptionDelete criterion row
This criterion is linked to a Learning OutcomeDescription of criterion
view longer description
Range               
         threshold:           5 pts         Edit ratingDelete rating

5to >0 pts                 Full Marks

blank
Edit ratingDelete rating

0to >0 pts                 No Marks

blank_2        This area will be used by the assessor to leave comments related to this criterion.                  pts       

 /         5 pts

--
Edit criterion descriptionDelete criterion row
This criterion is linked to a Learning OutcomeDescription of criterion
view longer description
Range               
         threshold:           5 pts         Edit ratingDelete rating

5to >0 pts                 Full Marks

blank
Edit ratingDelete rating

0to >0 pts                 No Marks

blank_2        This area will be used by the assessor to leave comments related to this criterion.                  pts       

 /         5 pts

--
Total Points:                           5             out of 5


I'll write free-form comments when assessing students
Remove points from rubric
Don't post Outcomes results to Learning Mastery Gradebook
Use this rubric for assignment grading
Hide score total for assessment results
Cancel Create Rubric
Previous