Essay (O2O)-- Marketing in A Dynamic Environment

Instructions:
You are required to write an essay of 300-500 words.  

Essay:

A lot of traditional retailers are either proactively or reactively getting into online business. In order to compete with Amazon, Walmart, Target, Macy's and other large traditionally brick-and-mortar retailers have switched their efforts to present online and have gained tremendous business from online-to-offline (o2o - online order offline pickup or delivery). What are possible representative questions that should be utilized to assess the merits of offering home delivery? And how about the evaluation of the outcome of the online-to-offline (o2o) business?

Need to use Refereces APA Style