Essay 5: Native Advertising
axelsz1After reviewing pages 199-205, Section IV PowerPoints and John Oliver's clip on native advertising, answer the following in about 500 words:
Native Advertising (Links to an external site.)
https://www.youtube.com/watch?v=E_F5GxCwizc&t=2s
- How do you explain for the rise in native advertising?
- Why is it so contested?
- How will it change the landscape of competition for ad space?
- What additional benefits will it provide brands seeking to boost their audiences?
- What additional challenges might small businesses face beyond that discussed for brands?
Refer to articles on Pinterest if further background is needed.
Grading Rubric
Demonstrates conceptual understanding of "native" in the context of content marketing
Understands drivers of native advertising trends
Clearly distinguishes native from traditional advertising
Provides adequate rationale on why native ads will grow over time
Understands audience issues associated with native advertising
Understands ethical issues associated with native advertising
Understands challenges faced by publishers and advertisers
Understands additional benefits provided to brands seeking to boost their audiences
Understands additional challenges faced by small businesses beyond that discussed for brands
Provides a comprehensive and well written response to the essay question
- 4 years ago
- 10
Purchase the answer to view it
- NATIVEADVERTISING1.docx
- 1231.pdf
- briefly describe two
- week 5 prof-hayat/eco100 & bus499
- 4 pagraphs with references please and no plagirazm
- Content Review
- need help with PROJ587 case study
- need assistance with this assignment. Need to have it before 430pm central time. ALL ORIGANL WORK!!!
- Strayer ECO301/ECO 301 week 2 quiz (20/20) A+++++++
- BSOP 588 Midterm Exam - Version 2
- Describe the key motives involved in the increased presence of Westerners in India, China, and Japan in the 1700s and 1800s. Identify the key factors that led to Britain's successful imposition of its presence and trade policies on China, despite communic
- how to get 24 with 4 consecutive numbers