essay

For this  assignment, you will read "Ambush marketing case      study: Successfully leveraging high-profile  events to raise brand profile" and answer a series of questions     concerning an  analysis of ethical considerations governing marketing        practices,  as leaders  are responsible for such endeavors.

Then, draft a two-page paper by addressing each of  the following items:

• In your own words, how would you describe "ambush marketing"? Include two examples with your description.
• What are the advantages and disadvantages (risks and consequences) of ambush marketing?
• What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
• Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.
• Can ambush marketing be both intentional and unintentional? Explain.
• As a leader of an organization, would you allow the practice of ambush marketing? Explain

Be sure to  demonstrate a clear analysis as you address each question. Use      APA style to  format your assignment.