Essay

  

Write an essay about a crisis (scenario to be listed) and the best way to handle the situation, minimum of 2 pages (not including the reference page) 

· Times New Roman 12 pt. font, APA format, double-spaced. 

· Research sources to support your ideas using the proper citations and references. 

· NO PLAGIARISM 

The essay will include the following components: 

1. Develop your crisis message using the Crisis and Emergency Risk Communication (CERC) model. 

2. Address the Following Questions (even if you choose yourself as CEO to make the statements):

· What are the necessary elements of an effective spokesperson in a crisis? 

· What criteria are considered in selecting that particular person? 

· Why do you think it would be important to have a well-trained spokesperson speak for the corporation during a crisis such as this one? 

· Why might the media wish to speak with frontline employees during a crisis? 

· How would you, as CEO, correct the wrong information given out by the spokesperson?