Environmental Scanning

Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:

· Evaluate the internal and external environments of your selected company using an environmental scan.

· Analyze the competitive advantage of your selected company.

· Evaluate the strategies your selected company uses to create value and gain competitive advantage.

· Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.

· Evaluate the effectiveness of the measurement guidelines your selected company uses.

Cite 3 scholarly references