Environmental Scanning

Write a 1,050-word report about Taylor Guitars, and do the following: 

• Evaluate the internal and external environments of Taylor Guitars using an environmental scan.
• Analyze the competitive advantage of Taylor Guitars.
• Evaluate the strategies Taylor Guitars uses to create value and gain competitive advantage.
• Examine the measurement guidelines Taylor Guitars uses to verify its strategic effectiveness.
• Evaluate the effectiveness of the measurement guidelines Taylor Guitars uses. 

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library. 

Format your paper consistent with APA guidelines.

***Your answer WILL be run through a plagiarism checker***