Entrepreneurship & Innovation

BUS 521: Entrepreneurship & Innovation “Marketing Plans, Strategies, and Tactics"

Each discussion must be a minimum of 125 words of substantive content with references cited in APA format. Do not write a whole page.  No copying and pasting of work previously done for someone else. 

Discussion Question 1

State the key attributes of a product or service that you would use to develop a marketing message. Next, identify two (2) or three (3) unique selling propositions you believe a company would focus on to develop a competitive advantage in their industry. Provide support for your selections.

Discussion Question 2

As the marketing manager, describe how you would spend your marketing budget to get the most value for your organization. As part of your budget, you must select one (1) traditional marketing venue (newspaper, TV, mailers, coupons, etc.) and one (1) online marketing strategy (website, social sites, mobile, search ads, etc.). Discuss why you believe these two (2) tactics are the best options to consider for your business model. Justify your response.