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files (3)TGMESSheetPartTwo2022Revision.docx
TGMESSheet2022Revision.docx
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TGMESSheetPartTwo2022Revision.docx
The Greatest Movie Ever Sold Worksheet Questions II:
12. What is unique about Sao Paulo, Brazil? What is your reaction to how the city looks? Do you find it more or less appealing in the way it looks than, say, Los Angeles?
13. What is neuromarketing? Explain your understanding of what this technique is.
14. In the film, Ralph Nader states that corporations have “commercialized childhood. They are now raising our children. McDonald’s feeds them. Disney entertains them. People are learning about the world, based on what is best for corporations.” Do you believe that is true? Explain briefly.
15. What does Susan Linn, author of Consuming Kids, suggest that advertising is doing to children? What is your reaction to her statement?
16. Spurlock speaks with school districts that, due to financial issues, are permitting brands and services to advertise in/on their property. How are schools implementing advertising to raise funds and supplement programs? (List a few ways shown/mentioned.)
17. What is Channel One, and about how many schools does it show in? Did your high school have Channel One? What is your reaction to Channel One, whether you had it in high school, or if you only know about it from the film?
18. Spurlock addresses the need for brands to pair themselves with musicians in co-promotions. He speaks with Donald Trump (who at the time was host of The Apprentice and a real estate mogul) and various musicians on this issue. Why do corporations need musicians/music in their advertisements? Why do musicians/artists partner with brands? (Basically, what does each side get out of having music put into promotions?)
19. Spurlock walks with Michael Levine, founder of a PR firm. What does Levine say he realized about credibility? What mantra does this mean that bands, celebrities, corporations, and so on have?
20. How does Spurlock promote his movie? Where does he go? What does he do? How does he advertise? Give specific examples that are shown in the ending scenes.
21. What is Spurlock’s final statement about the world of advertising, said while you see a few scenes on a TV screen, and as he walks with his son for a few seconds?
22. Even though this sheet introduces you to the three elements of argument, TGMES actually doesn’t make a bold, scathing argument against (or for) the advertising industry. Its argument(s) are more gentle and subtle. Why do you think TGMES can’t be a strong condemnation of advertising and marketing, even as it shows the inside aspects of the industry?o
TGMESSheet2022Revision.docx
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Part A: Deconstruction
As you’re watching, consider how Morgan Spurlock uses the three persuasion techniques of ethos, pathos, and logos. Find two examples of each in the film, and briefly explain how each example fits the category, as shown in the examples below.
- Ethos (an appeal to the authority or honesty of the presenters)
i.e. Morgan Spurlock interviews Noam Chomsky, who is a well-known liberal activist and professor of linguistics at M.I.T. Spurlock most likely chose to interview this person because people would be more likely to believe and trust what he is saying.
1.
2.
- Pathos (an appeal to emotions)
i.e. After POM Wonderful agrees to sponsor the film based on certain conditions, it shows Morgan Spurlock feeling concerned over the amount of control he will have over his film. This is an appeal to the audience's emotions as the result is that you feel as shocked as he does.
1.
2.
- Logos (the use of facts and figures)
i.e. Morgan Spurlock reveals that many advertisers will specify how their product is used in a film, television show, etc.
1.
2.
1. In the opening scene, Morgan Spurlock pitches his idea for a new film to numerous advertising executives. What is his idea for a film?
2. Spurlock meets with representatives from the product Ban. Why do these executives want to be partnered with Spurlock and appear in the film?
3. What concerns do the Ban representatives have about appearing in the film?
4. How does Spurlock pitch his idea to Sheetz executives? If Sheetz agrees to appear in the film, how will Spurlock endorse their products/services?
5. POM Wonderful becomes “Brand X” and the title sponsor of this movie. How much does it cost POM Wonderful to become this sponsor? Why does the POM CEO want this figure to be public?
6. What concerns do POM Wonderful executives have about being in the film?
7. In order to finalize sponsorships, Spurlock must fulfill numerous contractual agreements. Spurlock speaks with his lawyer and a few other individuals about this issue. Why are Spurlock himself, his lawyer, and other experts skeptical of these contracts?
8. Spurlock speaks with Norm Marshall and also Jon Wells regarding the power of advertising in the media. According to both men, what can advertisers demand in movies and television shows? What might these advertisers do if their requests are not met?
9. Spurlock meets with directors like Peter Berg and Quentin Tarantino about using product placement in their films. He asks them if they are “sell outs,” giving up creativity and artistry in order to receive sponsorship money. What are their responses, and do you believe these directors are sell outs?
10. Spurlock pitches various advertising ideas to POM Wonderful executives. Why are they not very receptive to his ideas? What is his personal reaction to this rejection, shown after he leaves their meeting room?
11. What views do Sut Jhally, PhD and Mark Krispin, PhD share about marketing and advertising?
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