English Introduction to Social Media for Managers Research Assignment - Creating Buyer Personas

Exercise Content

1. Read carefully the following articles -
   
   
   https://www.clearvoice.com/resources/create-marketing-personas-2023/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter
   
   
   https://www.orbitmedia.com/blog/ai-marketing-personas/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter
   
   
   They give you an insight on creating Marketing/Buyer personas for your brand.
   Research further the concept of creating marketing personas.
   
   
   Write a minimum 2-page report on the subject and also - 
   Include an example of a marketing persona you created for your favorite brand.