English Comp.

ARGUMENTATIVE RESEARCH, THESIS, AND OUTLINE 1

Argumentative Research, Thesis, and Outline

Name

Instructor

Course

Date

Research Question: What extent should marketing influencers go and do in their efforts to improve brand recognition?

Thesis Statement: Regulating marketing influencers is critical in promoting ethics in marketing hence granting all stakeholders to benefit from the business

Detailed Outline

I. Working Thesis Introduction: Regulating marketing influencers is critical in promoting ethics in marketing hence granting all stakeholders to benefit from the business

a. Demonstrate the impact marketing influencers have on consumers based on recent statistics

b. Introduce three main concerns; misleading information to attract attention, abusing their influencing abilities at the expense of innocent consumers, and easily tarnishes brand images when fake followership is concerned due to reduced levels of trust on the brand by users

Source: Michael Kuzminov, (Jan 30, 2023), Forbes paragraph 3

II. Ethical issues

a. It is only right and ethical to have marketing influencers use their skills and abilities to inform consumers about accurate information about goods and services they market

b. Influencers have strong influence on consumer decisions due to quality and consistency of information they share and hence can easily manipulate

c. It has been used by companies with substandard products to attain competitiveness thereby overshadowing other factors of competition like 4Ps of marketing

Source 1: Lou, & Yuan, (2019) Pg. 4

Source 2: Wellman, et al., (2020) pg. 2

III. Societal issues

a. Promotes development of marketing content that ignores target market cultural aspects

b. Causes confusion among members of public of authentic and original products

c. Negatively affects young people due to high products and services comparison resulting in depression, negative body image, and depression among others

Source 1: Govindan, & Alotaibi, (2021) pg. 5

Source 2: Martínez-López, et al., (2020) pg. 2

IV. Competition issues

a. Lowers level of continuous improvement products and services that makes competition positively impacting

b. Has ability to make other competitors products and services appear irrelevant in the market

Source 1: Leung, et al., (2022)

V. Counter arguments

a. It increases brand awareness

b. Has ability to develop and share new contents consistently

c. Makes products more accessible to consumers

Source 1: Barta, et al., (2023) pg.2

Source 2: Wellman, et al. (2020) pg. 1

VI. Conclusion

a. Influencer marketing is not entirely bad but there must be controls on what should be done and what to avoid; with intentions of promoting and maintaining competency-based competition

Source 1: Wellman, et al. (2020) pg. 1-3

Reflection Questions

1. Learning to conduct research is important because it is a skill you will use both in academia and in your professional life. It improves critical thinking and empowers you to find information for yourself. Consider the process of researching as a whole. What was the most challenging aspect of the process for you? (2-3 sentences)

The main challenging process was identifying relevant sources of information and gathering the information. I felt that this as the most challenging because it is from the selected sources of information that determines the validity and authenticity of data in the research. Hence making a mistake in this stage of research process has high chances of compromising the entire research.

2. The working thesis statement is a proposed answer to your research question. It should clearly identify an arguable topic and take a position on one side of that topic. Analyze the effectiveness of your working thesis statement. (3-4 sentences)

My working thesis is highly effective because it proposals the answer to the research question. My working thesis has been able to communicate the extent marketing influencers should go based on regulations legal authorities would deem appropriate. By so doing, they would not be used to manipulate customers and hinder quality competition in the market hence allowing a leveled field for all investors.

3. A detailed outline is an effective tool for laying out the progression of an argument. It allows you to consider the arrangement and organization of your ideas, as well as choose places to incorporate outside source materials. Review your detailed outline and summarize the argument you've presented.

In my outline, I have identified specific practical issues brought about by the argumentative topic selected. I have arranged the ideas on basis of importance and effect. A number of issues have been handled in each point to make the research diverse and highly informative. For instance, marketing influencers have been used by companies to influence consumers and lure them into making purchase decisions while overlooking some important elements in products and services. However, the same influencers have been impactful in increasing brand awareness.

4. You will use the same topic on three of the remaining Touchstones in this course. What kind of feedback would be helpful for you? What are specific questions you might have as you go deeper into the research process?

Yes I will use the same topic and the kind of feedback I will find helpful is one on how to make the points and arguments stronger. I would look out on areas of weaknesses for improvement in other touchstones. Some specific questions would surround APA formatting to facilitate its effective application

Leung, F. F., Zhang J. Z., Yiwei, L. I., & Palmatier R. W. (2022). Does Influencer Marketing Really Pay Off?. https://hbr.org/2022/11/does-influencer-marketing-really-pay-off

Martínez-López, F. J., Anaya-Sánchez, R., Fernández Giordano, M., & Lopez-Lopez, D. (2020). Behind influencer marketing: key marketing decisions and their effects on followers’ responses.  Journal of Marketing Management,  36(7-8), 579-607.

Michael Kuzminov, (Jan 30, 2023). Social Responsibility And Ethics In Influencer Marketing. https://www.forbes.com/sites/forbesagencycouncil/2023/01/30/social-responsibility-and-ethics-in-influencer-marketing/?sh=5b318a8f685c

Nadanyiova, M., Gajanova, L., Majerova, J., & Lizbetinova, L. (2020, June). Influencer marketing and its impact on consumer lifestyles. In  Forum Scientiae Oeconomia (Vol. 8, No. 2, pp. 109-120).

Wellman, M. L., Stoldt, R., Tully, M., & Ekdale, B. (2020). Ethics of authenticity: Social media influencers and the production of sponsored content.  Journal of Media Ethics,  35(2), 68-82.

ARGUMENTATIVE RESEARCH, THESIS, AND OUTLINE 1

Argumentative Research, Thesis, and Outline

Name

Instructor

Course

Date

Research Question: What extent should marketing influencers go and do in their efforts to improve brand recognition?

Thesis Statement: Regulating marketing influencers is critical in promoting ethics in marketing hence granting all stakeholders to benefit from the business

Detailed Outline

I. Working Thesis Introduction: Regulating marketing influencers is critical in promoting ethics in marketing hence granting all stakeholders to benefit from the business

a. Demonstrate the impact marketing influencers have on consumers based on recent statistics

b. Introduce three main concerns; misleading information to attract attention, abusing their influencing abilities at the expense of innocent consumers, and easily tarnishes brand images when fake followership is concerned due to reduced levels of trust on the brand by users

Source: Michael Kuzminov, (Jan 30, 2023), Forbes paragraph 3

II. Ethical issues

a. It is only right and ethical to have marketing influencers use their skills and abilities to inform consumers about accurate information about goods and services they market

b. Influencers have strong influence on consumer decisions due to quality and consistency of information they share and hence can easily manipulate

c. It has been used by companies with substandard products to attain competitiveness thereby overshadowing other factors of competition like 4Ps of marketing

Source 1: Lou, & Yuan, (2019) Pg. 4

Source 2: Wellman, et al., (2020) pg. 2

III. Societal issues

a. Promotes development of marketing content that ignores target market cultural aspects

b. Causes confusion among members of public of authentic and original products

c. Negatively affects young people due to high products and services comparison resulting in depression, negative body image, and depression among others

Source 1: Govindan, & Alotaibi, (2021) pg. 5

Source 2: Martínez-López, et al., (2020) pg. 2

IV. Competition issues

a. Lowers level of continuous improvement products and services that makes competition positively impacting

b. Has ability to make other competitors products and services appear irrelevant in the market

Source 1: Leung, et al., (2022)

V. Counter arguments

a. It increases brand awareness

b. Has ability to develop and share new contents consistently

c. Makes products more accessible to consumers

Source 1: Barta, et al., (2023) pg.2

Source 2: Wellman, et al. (2020) pg. 1

VI. Conclusion

a. Influencer marketing is not entirely bad but there must be controls on what should be done and what to avoid; with intentions of promoting and maintaining competency-based competition

Source 1: Wellman, et al. (2020) pg. 1-3

Reflection Questions

1. Learning to conduct research is important because it is a skill you will use both in academia and in your professional life. It improves critical thinking and empowers you to find information for yourself. Consider the process of researching as a whole. What was the most challenging aspect of the process for you? (2-3 sentences)

The main challenging process was identifying relevant sources of information and gathering the information. I felt that this as the most challenging because it is from the selected sources of information that determines the validity and authenticity of data in the research. Hence making a mistake in this stage of research process has high chances of compromising the entire research.

2. The working thesis statement is a proposed answer to your research question. It should clearly identify an arguable topic and take a position on one side of that topic. Analyze the effectiveness of your working thesis statement. (3-4 sentences)

My working thesis is highly effective because it proposals the answer to the research question. My working thesis has been able to communicate the extent marketing influencers should go based on regulations legal authorities would deem appropriate. By so doing, they would not be used to manipulate customers and hinder quality competition in the market hence allowing a leveled field for all investors.

3. A detailed outline is an effective tool for laying out the progression of an argument. It allows you to consider the arrangement and organization of your ideas, as well as choose places to incorporate outside source materials. Review your detailed outline and summarize the argument you've presented.

In my outline, I have identified specific practical issues brought about by the argumentative topic selected. I have arranged the ideas on basis of importance and effect. A number of issues have been handled in each point to make the research diverse and highly informative. For instance, marketing influencers have been used by companies to influence consumers and lure them into making purchase decisions while overlooking some important elements in products and services. However, the same influencers have been impactful in increasing brand awareness.

4. You will use the same topic on three of the remaining Touchstones in this course. What kind of feedback would be helpful for you? What are specific questions you might have as you go deeper into the research process?

Yes I will use the same topic and the kind of feedback I will find helpful is one on how to make the points and arguments stronger. I would look out on areas of weaknesses for improvement in other touchstones. Some specific questions would surround APA formatting to facilitate its effective application

Leung, F. F., Zhang J. Z., Yiwei, L. I., & Palmatier R. W. (2022). Does Influencer Marketing Really Pay Off?. https://hbr.org/2022/11/does-influencer-marketing-really-pay-off

Martínez-López, F. J., Anaya-Sánchez, R., Fernández Giordano, M., & Lopez-Lopez, D. (2020). Behind influencer marketing: key marketing decisions and their effects on followers’ responses.  Journal of Marketing Management,  36(7-8), 579-607.

Michael Kuzminov, (Jan 30, 2023). Social Responsibility And Ethics In Influencer Marketing. https://www.forbes.com/sites/forbesagencycouncil/2023/01/30/social-responsibility-and-ethics-in-influencer-marketing/?sh=5b318a8f685c

Nadanyiova, M., Gajanova, L., Majerova, J., & Lizbetinova, L. (2020, June). Influencer marketing and its impact on consumer lifestyles. In  Forum Scientiae Oeconomia (Vol. 8, No. 2, pp. 109-120).

Wellman, M. L., Stoldt, R., Tully, M., & Ekdale, B. (2020). Ethics of authenticity: Social media influencers and the production of sponsored content.  Journal of Media Ethics,  35(2), 68-82.