Effective marketing is essential to business success.

This discussion thread this week will be building on this week’s lesson and activity, by taking the time to study the marketing efforts of a company. We'll accomplish this by taking one business and following them across all advertising channels. That means you need to look at their social media presence: Facebook, Twitter, Instagram, Yelp, YouTube Channel, Snap Chat, Pinterest, Reddit Community Page (etc.).

Obviously, the more active they are the more meaningful this exercise will be. Do they utilize traditional TV, Radio or print advertising? The more varied their exposure, the more interesting this study becomes. Pay attention to:

1. How the business drives potential customers to the various platforms, and
2. How they differentiate their message between those platforms.
3. What did you learn from the process? What quotes from the readings resonate with you as you explore the company's efforts?