Each student will be required to find a current article about a marketing development in the business press (The Wall Street Journal, BBC, CNBC, Bloomberg, Businessweek, Fortune, AdAge, etc.) and submit a summary with the below requirements (50 points tot

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Each student will be required to find a current article about a marketing development in the business press (The Wall Street Journal, BBC, CNBC, Bloomberg, Businessweek, Fortune, AdAge, etc.) and submit a summary with the below requirements (50 points total). The source should be reputable and students should formulate their own opinions and ideas about the topic taking into account adjacent industri

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