*due in 3 hours*Apple Company Overview and Instruction

Instructions:

You are a research group from BSocialMarketing, LLC. -a marketing consulting company that evaluates the effectiveness of clients’ social media activities/ websites.

As a group, you will select a publicly-traded company and analyze the social media aspects of that company. 

Overview:

Over the last several years, more companies have begun to use social media as part of their overall communication and marketing strategies, and you have been asked to investigate…

• how successful is their social media campaign,
• what are the current trends,
• how companies have changed the way they do business,
• and what the future looks like in the context of social media use.

Objective of research:

1. Investigate how your selected company is using social media to enhance communications and business interactions within the company (internal communication: Employee) and externally with partners, vendors, customers, and the community. Social media includes but not limit to: Twitter, LinkedIn, Facebook, YouTube, etc.…
2. Investigate the individual company by asking…
   •             What specific examples and details is the company using social media?
   •             How are they being implemented? Is there a strategy?
   •             What are their objectives?
   •             Are they successful?
   •             What results have they seen that can specifically be tied to social media? Increase in revenue or customer satisfaction?
   •             What improvements could they make?