DQs

 Q: Kotler and Keller’s Marketing Insight “When Less Is More” details Royal Phillips Electronics discovery that their products were difficult to use (p. 339). Discuss the last product or service you purchased that did not perform or deliver as expected, the result of your frustration, and your willingness to purchase this product again 

  

Q: What were some of the key factors that led to the adoption of SDLC in software and information system development? When was it first introduced, and when was it widely adopted?